Hatem Shedeed

Hatem Shedeed brings 22 years of experience across media, broadcasting and news to ScorpionAI. As Head of Operations and office director, he worked across editorial, production and technical teams, coordinating people, resources and fast-moving coverage. His experience was hands-on: managing field operations and events, building working relationships and solving problems as stories unfolded.

That work gave him a practical understanding of what professional production demands: camera and lighting decisions, crews, studios, logistics and tight deadlines. It also showed him how quickly those costs can put ambitious creative work beyond a client’s budget.

ScorpionAI grew from that experience. Hatem applies established production judgment to AI-assisted filmmaking and advertising, reducing the need for costly physical setups where the brief allows. The aim is clear: professionally directed stories with considered framing, lighting, pacing and visual continuity, at a more accessible production cost. Today, he leads the agency’s creative direction across films, campaigns, social content and premium digital experiences.